Regal Wholesale has announced a strategic partnership with Diversey Pro Formula, a leading provider of professional cleaning and hygiene solutions.
This collaboration marks a major milestone in Regal’s mission to expand access to trusted, high-performance hygiene products across the UK.
Regal Wholesale has been a trusted family-run business for over 40 years, supplying branded paper, hygiene and household products to wholesalers and resellers in sectors like foodservice, healthcare, education and facilities management. Based in a 45,000 sq ft warehouse in Bromborough, they offer competitive prices, expert product knowledge and fast, reliable service.
Through this partnership, Regal Wholesale brings Diversey Pro Formula’s innovative cleaning solutions to a wider customer base across the UK. By combining Pro Formula’s trusted product range with Regal’s extensive distribution network, logistics expertise and customer-first service model, Regal say they are well-positioned to meet the growing demand for high-quality hygiene products in key sectors including foodservice, healthcare, education and FM.
The partnership has already contributed to strong commercial momentum. Regal has seen consistent year-on-year growth in sales of Pro Formula products, with 2025 performance already ahead of expectations.
Lee Bindley, Buying Manager at Regal Wholesale, said: “We’re absolutely delighted with the growth we’ve seen through our partnership with Diversey Pro Formula. The quality of the range, combined with our distribution expertise, has created real momentum. We’re excited about the opportunities ahead and look forward to building on this success together.”
Karen Herbert, Pro Formula Consumer Brands National Account Manager, added: “We are excited to partner with Regal Wholesale to expand our reach and provide customers with reliable access to our professional cleaning solutions. Regal Wholesale’s commitment to quality and customer satisfaction aligns perfectly with our values, and we look forward to a successful collaboration.”
www.regalsales.co.uk
