Complete with the new Royal Warrant of Appointment to HM The King, a fresh, new look to Prochem product packaging is heading to janitorial shelves.
Director of Sales & Training, Phil Jones, said: “A freshen up revitalises any brand. We’ve added more colour and graphics to labelling to enable simpler, quicker choice.
“For example, a product designed to go in an extraction machine shows a wand head. Anything designed to be pre-sprayed has a spray jet graphic, and a product for use with a rotary machine, shows exactly that: a rotary machine.”
Phil assures that the refresh retains the valuable and integral information that previous labels presented, such as usage, dilution rates and pH levels. He continued: “The new images will be phasing onto suppliers’ shelves, giving each type of product its own unique identity within the Prochem range.”
Prochem’s new labelling is not just about pretty colours, says Phil. For water-based solutions:
YELLOW refers to detergents that are neutral-based;
ORANGE for those of an acidic nature;
GREEN andBLUE for those of increasing alkalinity;
RED labels are reserved for solvent-based products designed to remove oil-based staining, such as greases, waxes, chewing gum and make-up.
For answers to any question on the best solution for a specific cleaning job, call the sales office on 0208 974 1515 or email training@prochem.co.uk.
