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Essity and Reckitt partner for co-branded solutions

Essity and Reckitt launch bespoke co-branded professional hygiene solutions

Essity and Reckitt, two leaders in the global hygiene and health sector, have announced the launch of a range of co-branded disinfection products for professional hygiene customers.

The products will combine the power of their Tork, Dettol, and Sagrotan brands across four countries in Europe – the UK, Ireland, Germany, and Austria – and will be available as of January 2023.

The collaboration combines the scale and experience of Essity’s trusted leading professional hygiene brand Tork with the well-known consumer recognition of Dettol and Sagrotan brands of Reckitt, the leading disinfectant manufacturer in the world. The products will give professional hygiene customers added value from two widely trusted and efficacious brands.

The co-branded products include an Antibacterial Multipurpose Cleaner Spray, as well as an Antimicrobial Foam Soap and a Hand Sanitizer Gel for use in Tork dispensers.

In the aftermath of COVID-19, hygiene expectations from the public have shifted dramatically as people return to day-to-day public life with a heightened awareness about the spread of bacteria and viruses. This collaboration provides customers with an expanded assortment of products that are critical in breaking the chain of infection. Research shows that 88% of people expect businesses to implement higher standards of disinfection to keep premises hygienically clean, however up to 70% of businesses need guidance on how to best deliver these expectations of the public.

Both companies have a strong commitment to sustainability. The packaging of the product range is designed to minimise waste. The Antibacterial Multipurpose Cleaner Spray comes in a fully recyclable bottle and trigger, and is manufactured with zero waste to landfill. The soap and sanitiser products have recyclable and collapsible bottles.

Don Lewis, President, Essity Professional Hygiene, said: “Combining Essity’s expertise in professional hygiene with Reckitt’s deep experience in disinfecting spaces will give our customers additional confidence in their hygiene efforts. Together we’re helping customers to demonstrate that they care about creating hygienically clean environments by using trusted and effective disinfecting products.”

Vijayanand Sinha, SVP New Growth Platforms at Reckitt, added: “Our brands are built on trust, scientific efficacy, and our desire to educate people around the world to help break the chain of infection. This is an ideal partnership for Reckitt as it enables us to expand access to our products in new places and spaces with Essity’s expertise and market knowledge. Together we can raise the bar on hygiene standards in the pursuit of a cleaner healthier world.”

www.essity.com

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