Thane’s H20 X5® Wins Product Of The Year Award

Thane, pioneers of home steam cleaning, have been honoured in the 2014 Product of the Year awards, with their H2O X5® steam cleaning system being voted Number 1 in the steam mop category. Thane picked up the prestigious accolade at the world’s largest consumer-voted awards.

The H2O X5®, which has sold 8 million units worldwide, is five steam products in one – a floor cleaner, fabric steamer, window cleaner, handheld steamer and carpet cleaner – a smart design that will take the chore out of housework.

Part of the product’s success has been an innovative range of scents specially formulated to help eliminate odours. Since steam penetrates deep down into carpets and upholstery, it acts as the perfect carrier to deliver the fragrance deep into the fabric, helping to keep them fresher for longer.  

Thane has also recently launched a new colour range adding white and red to the collection, and has already secured partnerships with Robert Dyas, The Range, Ryman, Poundstretcher and very recently, Tesco and Argos.

Mark Thurgood, Managing Director of Thane, commented: “Product of the Year is one of the most highly regarded awards worldwide, so we couldn’t be happier with this recognition and reward for quality and innovation. The H2O X5® is our number 1 best-seller across the globe, and has been a real success story – receiving this accolade, however, really does give it the ultimate seal of approval. The Steam mop category is new for this year, so it’s even more of an honour that we are the first brand to win this title.”

The Product of the Year seal is backed by the votes of more than 12,000 households across the UK, serving as a shortcut for shoppers in the supermarket, saving them time and money.

The awards accept entries every year from consumer goods that demonstrate outstanding innovation. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by TNS.