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Lewis Hamilton drives INEOS Hygienics campaign

INEOS Hygienics reveal seven-time F1 champion Lewis Hamilton as face of new campaign

INEOS Hygienics has unveiled Mercedes-AMG Petronas Formula 1 team driver Lewis Hamilton as the face of their ‘High-Performance Hygiene’ campaign.

As Partner of Mercedes-AMG Petronas Formula 1 Team, INEOS Hygienics delivers fast-track confidence to help racing legend Lewis, and teammate Valtteri Bottas, battle it out on the circuit.

Using high-purity synthetic ethanol, INEOS Hygienics passes safety standards with 75% pharmaceutical-grade alcohol that kills 99.9% of viruses and bacteria.

Seven-time Formula 1 world champion Lewis said: “I've always been fastidious when it comes to cleanliness – and hand sanitiser is great in helping to keep us more hygienic.

“INEOS are at the forefront of innovation and technology and allow us to keep our hands clean with products that fight the bacteria we pick up in our everyday lives. There's never been a more important time for us to be hygienic, and sanitising my hands is now a part of my daily life.

“In our sport, I cannot afford to miss a race. So, thankfully, INEOS are developing these products that are now part of how we keep ourselves and others around us safe.”

George Ratcliffe, COO of INEOS Hygiene, added: “Helping prevent the spread of viruses and bacteria is essential to keep Lewis and the whole Mercedes-AMG Petronas F1 team racing. If he or Valtteri miss out on a race, they miss out on championship points, which is why good hand hygiene and using hand sanitiser on and off track is so important. They’re helping educate all consumers on how to approach their hygiene.”

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