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Essity showcases hand washing at Dubai Expo

Essity showcases hand washing credentials at Dubai EXPO 2020

Tork manufacturer Essity showed its credentials as a global hand hygiene ambassador at Dubai EXPO 2020, and the company’s hand washing app proved to be a big hit with younger visitors.

Essity took over the Swedish Pavilion at the event to mark Global Handwashing Day on 15 October. Under the theme ‘Let’s Co-create for Innovation’, Tork hygiene experts provided hand washing training and advice to both adults and children.

Youngsters were invited to try out the Ella’s Handwashing Adventure app, which uses appealing characters and child-friendly scenarios to engage children in hand hygiene. The app features Ella and her friends taking part in messy activities in the garden and kitchen. After each activity, screen-prompts encourage the children to wash their hands with soap and water.

Tom Marshall, Essity’s Sales Director Professional Hygiene, Middle East, India & Africa, said: “Tablets are increasingly being used in schools and pre-schools, so a tablet app is highly relevant to today’s pupils. More than 300 children were educated on hand hygiene when they came to the stand, they loved the app and were soon engrossed in Ella’s adventures.”

Essity is an official sponsor of the Swedish Pavilion at the Dubai EXPO 2020, which is operating under the banner ‘Connecting Minds and Creating the Future’. Nearly 200 countries are represented at one of the first major global events to be open to visitors since the pandemic began. Originally scheduled for 2020, the Dubai EXPO runs until March 2022.

Tom continued: “Hygiene and health are now more important than ever. Dubai EXPO 2020 is an exciting opportunity for us to engage our customers in discussions and demonstrations. We are proud to showcase digital, data-driven solutions such as Tork Vision Cleaning here at the Expo, helping the facility staff to break barriers to wellbeing for their guests, patients and cleaning staff.”

www.torkMEIA.com/ella

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