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Digital growth for chemical cleaning supplier

Chemical cleaning supplier invests in digital to drive global growth

Shropshire-based chemical cleaning supplier, Serchem, is aiming to fast-track its global growth after heavily investing in digital communications.

A supplier of specialist chemical cleaning products to the healthcare, catering and hospitality sectors, Serchem is a recognised market leader in the fields of decontamination and endoscopy, working with both NHS and private health providers.

The company, which has recently celebrated its 40th anniversary, has been growing its international sales steadily over the last five years and now sees its products exported to countries such as Thailand, China, South Africa, Vietnam and Qatar. It recorded a turnover of £3m in 2020, with export accounting for around £500,000.

Alison Arnold, Serchem’s Managing Director, says growing the company’s export markets remained a key priority over the next five years and enhancing its digital capabilities was vital to achieving its ambitious goals.

Alison said: “To support this growth, we have invested heavily in a new website so that we can build our brand presence on a global scale. Since launching the new website, which was developed by Clickingmad, we have seen an increase in interest for our products from customers based in Saudi Arabia, Ireland, Finland, China, Canada and also growing interest from UK-based companies.”

Clickingmad is one of a few web design agencies in the country to be working alongside the Department for International Trade (DIT) to help businesses grow their export potential. Last year, the agency also launched its own #GoInternational campaign to provide further support to businesses looking to grow their brand globally.

Clickingmad Managing Director Shaun Carvill said: “Serchem has expanded its product range significantly over recent years but one of the key issues was that new and existing customers were not aware of the variety of products available because they weren’t visible on the old website. The design and infrastructure of the previous site was outdated and couldn’t support the volume of information required.

“By creating a fresh, streamlined website that showcases all of Serchem’s products customers are able to navigate easily and find the product they need. The website will appeal to Serchem’s global customer base and will serve as an incredibly important tool for driving forward international growth in the business.”

Alison concluded: “The new website showcases our entire range of products in detail and we envisage it being an extremely important tool for growing our international sales.”

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