Keva Fragrances will deliver its pre-conference workshop at Smithers’ Cleaning Products Europe 2026, which takes place on 23 March 2026 in Amsterdam, Netherlands.
Titled ‘Keva Fragrances: Crafting Unforgettable Scent Experiences for Home & Laundry’, the session will give attendees a practical and immersive look at how fragrance innovation is shaping the future of cleaning and laundry products. Combining consumer insight with global expertise, the workshop will feature live fragrance exploration and interactive discussions.
The session will be led by Medha Tawde Bhagat, Executive Vice President – Fragrances at Keva Fragrances. Highlighting the growing role of sensory experience in cleaning products, Medha said: “The future of cleaning is performance, sustainability and wellbeing working together. Cleaning and laundry have long been seen as everyday chores, but they can also become moments of wellbeing. Caring for our spaces naturally creates a sense of order, renewal and calm.
“The future of cleaning products will be defined not only by performance and sustainability, but also by how they make people feel. Through advances in science, fragrance and formulation design, routine cleaning can evolve into a more pleasant sensory ritual, transforming a functional task into a more uplifting everyday experience, meaningful moments of wellbeing.”
Taking place from 3PM – 6PM, the workshop will offer attendees insights into the trends and innovations shaping the future of home and laundry fragrances, concluding with a drinks reception and an opportunity to network with industry peers.
The workshop precedes the main Cleaning Products Europe conference, which begins on 24 March and features speakers from Persán, Procter & Gamble, Reckitt, Dow, Saponia, knoell, Euromonitor International and more, addressing key topics such as regulation, sustainability, circular materials and evolving consumer expectations.
To view the full agenda, speaker line-up and book a ticket, visit the Cleaning Products Europe 2026 website below.
