Cromwell Polythene is supporting a new recycling on the go initiative for Leeds city centre – ‘Leeds by Example’ – which launched 9 October 2018.
The company, which supplies a range of polythene products to aid recycling, will provide over 20,000 bags made from recycled material to support the campaign over its six-month duration.
The project – created by environmental charity Hubbub, with the support of compliance scheme Ecosurety, 24 major brands and retailers, Leeds City Council and local institutions – aims to boost the recycling of food and drinks packaging.
Staff from Cromwell Polythene formed part of the voluntary team helping to raise awareness of the campaign during its first week of launch. This included helping with the Re-Cycler, a cargo bike touring the city to share details about the project and an area where people can trade their recycling for rewards.
The project will trial a range of different methods including pioneering technology, new recycling facilities and engaging communications. 20 new on-street yellow recycle bins enable people to recycle their empty plastic and drinks cans, whilst coffee cups can be recycled in orange bins or at participating coffee shops. A ‘We Recycle app’ enables people to scan their drinks packaging or coffee cup and find their nearest recycling bin.
Studies show that people want to recycle but are confused about what can be recycled and how. People are increasingly eating on the move, but only 42% of local authorities have on-street recycling facilities. The results of the project will be shared openly, with the aim being to help other towns and cities roll out the most successful elements.
James Lee, Managing Director of Cromwell Polythene said: “We’re delighted to be able to support this ground-breaking recycling project in our local area, as we’re committed to help make the world cleaner, greener, and more economical.
“Recycling initiatives in public spaces like Leeds By Example will help encourage people to recycle on the go.”
