Ecover get a 35th birthday makeover

To celebrate its 35th year of green cleaning, Ecover has undergone a complete packaging redesign – aimed at increasing shelf appeal and encouraging more consumers toward ‘thinking green’ and adopting effective ecological cleaning when they may not have considered it before.

Ecover revealed the modern refresh of its packaging, which features bright new colours and shapes, is designed to make the product stand out, alongside distinctive, consumer-friendly icons, each explaining both the usage and key benefits of the individual product.

The Ecover logo has been softened, using lowercase letters and a heart-leaf flower to signal nature-based science. While there is also a focus on more ergonomically shaped bottles made using Plantplastic, Ecover’s own blend of plant-sourced plastic made from sugarcane (75%), and post-consumer recycled plastic (25%).  

Clare Allman, Head of Brand at Ecover UK, said: “For 35 years, Ecover has put sustainability at the heart of everything we do - taking inspiration from nature’s genius and applying it to effective green cleaning. We wanted to take that ethos and match it with an equally stand-out redesign. The response to date has been great; customers old and new are looking at Ecover in a new light.”

www.ecover.com